neticFull setup
Name, categories, service area, hours, services and photos. Completeness is a ranking factor, so we fill in every field.
Google Business Profile optimisation
Our founder spent a year inside the Google team that handles Business Profile and Maps
- Profile setup, categories, services and photos
- Suspension appeals and ownership recovery
- Review strategy, including replies to negative reviews
- Calls from Maps without any ad budget
We look at your profile and tell you why competitors outrank you in the map pack.
Google Business Profile Mar 2026 - Aug 2026
Law firm, Kraków
4.7rating, based on 61 reviews
3,713profile views in 6 months
43calls from the profile
What we changed in the profile
| Before | After | |
|---|---|---|
| Services listed | 0 | 33 |
| Unanswered reviews | 28 | 0 |
When the profile brings in more than the website
Local service business
Clinic, garage, salon, shop. People search "near me" and see three map results before any website.
Service area business
You work across a city without a shopfront. The profile still matters. It is simply set up as a service area.
People search for your brand
If the profile is empty or hijacked at that moment, the customer goes to whoever is nearby and has reviews.
What we do with the profile
Verification
We handle verification and recover access when a former agency owns the profile.
Categories
The primary category affects visibility more than anything else. We choose it based on what actually ranks in your area.
Reviews
A script your staff can use to ask for reviews, and replies to negative ones that do not turn into a public argument.
Posts and photos
Regular updates keep the profile active. Inactive profiles slide down the map pack.
Suspension appeals
We diagnose the cause and prepare the appeal. This is where the year inside that Google team pays off.
Numbers from our own accounts, not from a pitch deck
12,055conversions for clients in the last 12 months
9 yearsrunning Google Ads accounts since 2017
11 marketsEurope, the US, Canada, the UAE
15 minutesthe longest you wait for a reply during working hours
Your audit is done by the founder, not a sales rep
Our founder, Daniel Norets, spent three years inside Google Ads technical support and saw first-hand why ads get disapproved, why accounts get suspended and where budgets disappear. Since 2017 the agency has put that experience to work on the advertiser's side.
At the start, our founder personally reviews your account and shows you what is holding results back.
Pricing
Profile check
$0
We review the profile, the categories and the competitors in your area.
- 20-minute call
- List of fixes
- Your decision after that
Setup and optimisation
from $400
A complete profile, verification, photos, services and schema markup on your site.
- Categories and services
- Verification
- Review playbook
Ongoing management
from $400/mo
Posts, photos, review replies and map ranking checks.
- Monthly posts
- Review handling
- Call reporting
What you keep, even if we part ways
The account stays yours
Campaign history, conversion data and access belong to you. Everything keeps running after we stop.
Month-to-month
No annual lock-in. You stay because you see the results, not because of a contract.
Flat fee
We do not earn more when you spend more, so we have no reason to inflate your budget.
Questions about Google Business Profile
Why does my business not show in the map pack?
Usually the wrong primary category, empty fields or too few recent reviews. Map ranking is calculated separately from your website's ranking.
Can a bad review be removed?
Only reviews that break the rules, such as spam or personal attacks. Genuine criticism is handled with a reply and a steady flow of newer reviews.
How many reviews do I need to rank?
There is no magic number. Recency and consistency matter more. Five reviews this month beat ten spread across last year.
A former agency owns my profile. What now?
We file an ownership request. It takes anywhere from a few days to a few weeks, depending on whether the previous owner responds.
My profile was suspended. Can it come back?
Often yes, once the underlying cause is fixed. Appealing without fixing the cause just gets you the same answer again.
Do posts on the profile help it rank?
Posts are not a strong ranking factor on their own. They keep the profile fresh and give people a reason to call, which is why they are part of ongoing management.
Should I reply to every review?
Yes, positive and negative. Replies show that someone is there, and a calm answer to a bad review is read by every future customer.
Let us show you where your budget is being wasted, free of charge
Leave your details. We reply within 15 minutes during working hours and book 20 minutes to walk you through your account.
No spam. One call and a specific list of fixes, then the decision is yours.
How Google decides which business to show on the map
Local ranking comes down to three things. How well the profile matches the search, how close the business is to the person searching, and how well known it is. Distance is fixed. The other two are not.
Relevance comes from categories, services, description and photos. A thin profile with one category loses to a complete one even when the business itself is stronger.
Prominence comes from reviews, mentions and the website. That is why we treat the profile and the site as one project and keep the business details identical on both.
Reviews do more than move the rating. Google reads their text, so a review that describes the service helps the profile show for searches about it. That is why our review script asks customers to say what they came for in their own words.