Google Ads, Shopping and Microsoft Ads managementWe reply within 15 minutes during working hours
+48 570 667 858 Free auditAudit

Google Ads for small business

Small budgets punish mistakes hardest. That is exactly why they need someone who has seen Google Ads from the inside

  • A flat fee from $400 a month, so it does not grow with your spend
  • We tell you honestly when a budget is too small to work
  • One campaign done properly beats five half-built ones
  • Replies within 15 minutes during working hours

If Google Ads is the wrong channel for your niche, we will tell you on the call.

Google Ads Mar 2026 - Sep 2026

Servers and hosting, Europe

134conversions in 7 months
24conversions last month, up from 8
$13,389ad spend
Conversions per month
Mar 26MayJulSep

What actually works on a small budget

One service, one campaign

Pick the service with the best margin and buy only the searches that match it. Spread a small budget across everything and you get nothing back.

Narrow location targeting

A radius you can actually serve. Clicks from the other side of the country are the easiest way to waste money.

Calls and messaging apps

Small businesses get contacted by phone and WhatsApp. If those contacts are not tracked, the account looks dead when it is not.

How we start with a small account

  1. Call

    Reality check

    We take the click price in your niche and work out how many leads your budget buys. Sometimes the answer is that ads are not for you yet.

  2. Week 1

    Narrow build

    One or two campaigns, exact and phrase match, and a long negative keyword list from day one.

  3. Week 2

    Page and tracking

    We fix the page the ads point to and set up tracking for calls and forms.

  4. Month 2

    Cut and focus

    We remove search terms that spend without bringing leads and put that money into the ones that work.

Local searches and the map

For a local business the ads are only half of what people see. The map results sit right below them, so a complete Google Business Profile with recent reviews catches the people who scroll past the ads.

Smart campaigns and Performance Max on a small budget

Google pushes small advertisers towards automated campaigns. With a few hundred clicks a month there is not enough data for the algorithm to learn, and you see far less about which searches you paid for. We start with a narrow search campaign and add automation once the numbers justify it.

Our clients' results in Google Ads

3D printer retail chain

Running since 2017. Orders grew 11x, with a search CTR of 21.11 per cent.

777,295 clicks114 months3 countries

White label for a UK agency

We run Google Ads for another agency's clients under their name.

2,381 conversions11 months£112,176 spend

Law firm, Kraków

Landing page plus Google Business Profile. They paused the ads because the pipeline got too full.

939 conversions14 monthsPLN 65,101 spend

Hosting and GPU servers

Introserv, entering new markets with English-language campaigns.

134 conversions7 months$13,389 spend
Daniel Norets, founder of Picknetic

Your audit is done by the founder, not a sales rep

Our founder, Daniel Norets, spent three years inside Google Ads technical support and saw first-hand why ads get disapproved, why accounts get suspended and where budgets disappear. Since 2017 the agency has put that experience to work on the advertiser's side.

At the start, our founder personally reviews your account and shows you what is holding results back.

Pricing

Audit

$0

A call and a specific list of what to fix, whether or not you hire us.

  • 20-minute call
  • Budget calculation
  • Your decision after that

Management

from $400/mo

Flat fee, month-to-month, cancel whenever you like.

  • Campaign management
  • Conversion tracking
  • Monthly report

Landing page

from $400

A page built for the campaign, which usually matters more than the bids.

  • Copy written by us
  • Mobile-first
  • Analytics

What you keep, even if we part ways

The account stays yours

Campaign history, conversion data and access belong to you. Everything keeps running after we stop.

Month-to-month

No annual lock-in. You stay because you see the results, not because of a contract.

Flat fee

We do not earn more when you spend more, so we have no reason to inflate your budget.

Questions from small businesses

What is the minimum budget worth starting with?

As a rule, enough to buy at least a hundred clicks a month in your niche. Below that you get no data and the account cannot be optimised.

Is $400 a month worth it when I only spend $600 on ads?

Often not, and we will tell you so. At that level we usually suggest building the account once, properly, and running it yourself.

Can I do this myself?

For one simple service, yes. The trouble starts with product feeds, several campaign types and conversion tracking.

How soon will I see leads?

Usually within the first few days after launch. A clear picture takes about two months.

Do I need a new website?

Not always. Fixing the top of the page and the tracking on your existing site is often enough.

Is Google Business Profile enough without ads?

For some local businesses it is, at least at the start. If the profile is complete and reviews keep coming, ads become an addition rather than the only source of calls.

Should a small business run Performance Max?

Rarely at the start. It needs conversion data, and a small account takes months to collect enough.

Let us show you where your budget is being wasted, free of charge

Leave your details. We reply within 15 minutes during working hours and book 20 minutes to walk you through your account.

No spam. One call and a specific list of fixes, then the decision is yours.