neticFeed check
$0
Read-only access. We review the feed and the Merchant Center account.
- 20-minute call
- Error list
- Your decision after that
Google Shopping management and feed optimisation
We fix the feed and the Merchant Center account, then run the campaigns. In that order
- Free feed check on a 20-minute call
- Disapprovals and Merchant Center suspensions handled by ex-Google support staff
- Shopping, Performance Max and remarketing
- Flat fee from $400 a month
We tell you how many products are currently invisible in the results and why.
Google Ads · Shopping Mar 2026 - Sep 2026
3D printer store, Spain
7,634clicks last month, up from 404
19xgrowth over 7 months
21,937total Shopping clicks
Shopping clicks per month
Mar 26MayJulSep
What we get asked to fix
Products disapproved
Merchant Center flags a policy violation, and the message does not say what to change. We spent three years working with those rules inside Google.
Account suspended
We diagnose the cause and tell you straight whether the suspension can be lifted and what has to change on the site first.
Campaigns run, sales do not
Usually the wrong products are showing. That is a feed and structure problem, and changing bids will not fix it.
How we launch Shopping
- Day 1
Feed audit
Active versus disapproved products, missing attributes, mismatched prices.
- Week 1
Feed clean-up
Titles, Google categories, GTIN and MPN, and prices that match the product page.
- Week 1
Merchant Center
Verification, shipping and returns policies, linking to Google Ads.
- Week 2
Campaign build
Catalogue split by margin and demand, with priority settings that make sense.
- Month 2
Optimisation
Pause the products that get clicks but no sales and put more behind the ones that sell.
Product titles and descriptions
The title is the closest thing Shopping has to a keyword. Brand, product type, the attribute buyers filter by, then the model. Descriptions matter less for ranking, but they answer the questions that stop a click from becoming a sale.
We rewrite titles in the feed with rules or a supplemental sheet, so the product pages in your store stay as they are.
Custom labels and product groups
Custom labels let us group products by margin, price band, season or bestseller status. Product groups and campaigns follow those labels, so a product that earns well never competes for budget with one that barely pays for its clicks.
Search terms and negatives in Shopping
Shopping has no keywords, but it still has search terms. We read them every week and add negatives, because a cheap accessory can easily start showing for searches about the expensive product it fits.
Bidding, from manual control to Target ROAS
A new feed starts with tighter control. Once purchases are tracked and there is enough sales history, we move product groups to Target ROAS with a target set from your margin.
Free listings
Merchant Center also shows products in free listings across Google. They cost nothing and need the same clean feed, so every fix we make for paid campaigns helps them too.
Numbers from our own accounts, not from a pitch deck
12,055conversions for clients in the last 12 months
9 yearsrunning Google Ads accounts since 2017
11 marketsEurope, the US, Canada, the UAE
15 minutesthe longest you wait for a reply during working hours
Your audit is done by the founder, not a sales rep
Our founder, Daniel Norets, spent three years inside Google Ads technical support and saw first-hand why ads get disapproved, why accounts get suspended and where budgets disappear. Since 2017 the agency has put that experience to work on the advertiser's side.
At the start, our founder personally reviews your account and shows you what is holding results back.
Pricing
Setup from scratch
from $400
Merchant Center, feed, campaigns and purchase tracking.
- Feed clean-up
- Campaign build
- Tracking setup
Monthly management
from $400/mo
Flat fee, independent of ad spend.
- Ongoing feed work
- Weekly optimisation
- Monthly report
What you keep, even if we part ways
The account stays yours
Campaign history, conversion data and access belong to you. Everything keeps running after we stop.
Month-to-month
No annual lock-in. You stay because you see the results, not because of a contract.
Flat fee
We do not earn more when you spend more, so we have no reason to inflate your budget.
Merchant Center questions
Why are my products disapproved when the site looks fine?
Usually the price or availability differs between the feed and the product page, or a required attribute is missing. Google's review compares the two.
How long does a re-review take after fixes?
From a few hours to three days. Large catalogues are reviewed in batches, so products come back gradually.
Do Shopping campaigns need a separate budget?
They run from the same Google Ads budget. We often move part of the search budget across, because Shopping usually converts at a lower cost.
Can you work with my existing feed tool?
Yes. We work with the feed you have, whether it comes from your platform, a plugin or a spreadsheet.
Do you handle Performance Max?
Yes, but only once purchases are tracked correctly. Without data, it spends the budget guessing.
What are custom labels?
Five extra fields in the feed that you fill with your own values, such as margin or season. Shoppers never see them, but campaigns can be split by them.
Shopping or Performance Max?
Both can run. We usually keep a standard Shopping campaign for the products where we need control and let Performance Max take the rest once conversion data is there.
Do free listings need a separate setup?
No. They use the same Merchant Center account and feed and are switched on in the Merchant Center settings.
Let us show you where your budget is being wasted, free of charge
Leave your details. We reply within 15 minutes during working hours and book 20 minutes to walk you through your account.
No spam. One call and a specific list of fixes, then the decision is yours.