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Landing page design for PPC, from $400

Each page is built for one campaign, so an expensive click has somewhere to land

  • A specific offer above the fold instead of a slogan about a dynamic team
  • Form, call and messaging apps one tap away on mobile
  • Analytics and conversion tracking from day one
  • Two weeks from brief to launch once photos and prices are ready

On the call we sketch the order of sections and quote a price.

Google Ads Aug 2025 - Sep 2026

Law firm, Kraków

939conversions in 14 months
222conversions in the best month
PLN 65,101ad spend
Conversions, running total
Aug 25NovFebMaySep

When a landing page beats a website

You pay for every click

Each click costs money, so the visitor should not get twenty links to choose from. One page, one action.

One product

A service or product you can explain on one screen. Different offers belong on separate pages.

Testing a market

A page plus a campaign tells you within two weeks whether the niche is worth a full website.

How we build a page that converts

  1. Step 1

    Call

    Product, prices, objections, who buys and what stops them. Twenty minutes of questions that become the page sections.

  2. Step 2

    Offer

    The top of the page, with a price and specifics. Most visitors never scroll past it, so it carries the page.

  3. Step 3

    Sections

    Each section answers one objection and ends with a fact. A button sits in every other section.

  4. Step 4

    Build

    Hand-coded, no heavy page builders. Mobile-first, because that is where most paid traffic comes from.

  5. Step 5

    Tracking and launch

    GA4 plus form and call events, linked to Google Ads so the campaign optimises towards leads.

PPC landing pages and SEO landing pages

A page for paid traffic has one job, to turn a click you already paid for into an enquiry. It can be short, it hides the main menu and it speaks to one search. A page built to rank in organic search needs more text, internal links and answers to related questions.

We build for paid traffic first. If the page should also rank, we add the extra sections without burying the offer and the form.

Why a template is not enough

A landing page template gives you a layout. It cannot tell you what your buyer is afraid of, what your competitors promise or why your price is fair. Those answers decide the conversion rate, and they come out of the call with you.

Page speed and mobile

Most paid clicks come from phones, and a slow page loses visitors before the first screen appears. Our own site scores between 92 and 100 for mobile performance in Google Lighthouse, and we build client pages the same way.

Speed also feeds back into Google Ads. Landing page experience is part of Quality Score, so a faster and more relevant page lowers what you pay per click.

Testing after launch

A/B testing needs traffic. With a few hundred visitors a month, testing button colours proves nothing. We test the big things first, the offer and the form, and change one thing at a time so the result can be read.

What a landing page costs

Our pages start at $400. The price grows with the number of sections, the research behind the copy and the integrations, such as a CRM, a booking system or card payments on the page.

Our clients' results in Google Ads

3D printer retail chain

Running since 2017. Orders grew 11x, with a search CTR of 21.11 per cent.

777,295 clicks114 months3 countries

White label for a UK agency

We run Google Ads for another agency's clients under their name.

2,381 conversions11 months£112,176 spend

Law firm, Kraków

Landing page plus Google Business Profile. They paused the ads because the pipeline got too full.

939 conversions14 monthsPLN 65,101 spend

Hosting and GPU servers

Introserv, entering new markets with English-language campaigns.

134 conversions7 months$13,389 spend
Daniel Norets, founder of Picknetic

Your audit is done by the founder, not a sales rep

Our founder, Daniel Norets, spent three years inside Google Ads technical support and saw first-hand why ads get disapproved, why accounts get suspended and where budgets disappear. Since 2017 the agency has put that experience to work on the advertiser's side.

At the start, our founder personally reviews your account and shows you what is holding results back.

Pricing

Landing page

from $400

One page with copy, mobile layout and analytics.

  • Copy written by us
  • Contact form and messaging apps
  • GA4 and conversions

Page plus campaign

from $400/mo

The page plus Google Ads management for a flat fee.

  • Campaign build
  • Weekly optimisation
  • Monthly report

Rebuild of an existing page

quoted on the call

For a site that exists but does not convert. Often reworking the top of the page and the form is enough.

  • Review of the current page
  • New offer
  • Tracking fixed

What you keep, even if we part ways

The account stays yours

Campaign history, conversion data and access belong to you. Everything keeps running after we stop.

Month-to-month

No annual lock-in. You stay because you see the results, not because of a contract.

Flat fee

We do not earn more when you spend more, so we have no reason to inflate your budget.

Questions about landing pages

How is a landing page different from a website?

A landing page drives one action and runs on paid traffic. A website answers many questions and works for your brand and organic search.

How long does it take?

Two weeks with photos and prices ready. Gathering material is usually the slowest part.

Can I send ads to my homepage instead?

You can, and your cost per lead will be higher. The visitor arrived with a specific query, and the homepage tries to answer everyone at once.

How long should the copy be?

As long as it takes to answer the objections. Expensive services need more, simple products need less.

Do you build on a page builder?

No. Builders add scripts and slow the page down, and on paid traffic that is money lost.

Who owns the page?

You do. The domain and hosting are registered in your name, the code is yours, and we hand over full access.

What conversion rate should a landing page have?

It depends on the offer and the price. A free consultation converts far better than a $5,000 service. We compare the new page with your current one on the same traffic rather than with an industry average.

Can the landing page also rank in Google?

It can, if we add the sections organic search needs. If a page only receives paid traffic, we keep it short and focused.

Do you A/B test?

Yes, once the page has enough traffic for a test to mean something. Until then we change one thing at a time and watch the cost per lead.

Let us show you where your budget is being wasted, free of charge

Leave your details. We reply within 15 minutes during working hours and book 20 minutes to walk you through your account.

No spam. One call and a specific list of fixes, then the decision is yours.