neticNotes on paid search, written between client calls
Every article draws on accounts we actually run, with our own numbers
If your topic is not covered, get in touch and we will go through your case on a call.
Articles
Google Ads account suspended? What actually gets accounts back
Why Google suspends ad accounts, how the appeal works, where advertiser verification goes wrong and what never to do after a suspension. From three years inside Google Ads support.
What PPC means in marketing, and how it differs from SEO
Pay per click without jargon. How the Google auction works, what Quality Score changes and when paid search is the wrong channel for you.
Microsoft Ads vs Google Ads, our own numbers from both
In our Spanish account a Bing click costs €0.41, compared with €0.96 on Google. What that trade-off buys, and when Microsoft Ads is not worth the setup.
Shopping feed optimisation, the fixes that move revenue
Titles, categories, identifiers and matching prices. What we fix in a product feed first and how to keep Merchant Center free of disapprovals.
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