netic3D printers, Spain
Microsoft Ads runs alongside Google for the same store. A click there costs less than half as much.
33,019 Bing clicks€0.41 per clickSpain
Microsoft Ads and Bing campaigns
Less traffic than Google, noticeably cheaper clicks. For some accounts that trade-off is worth making
- In our Spanish account a click costs €0.41, compared with €0.96 on Google
- Campaigns can be imported from Google and then cleaned up properly
- Shopping campaigns work there too, with the same feed
- Flat fee from $400 a month
On the call we check whether your audience is actually on Bing before you spend anything.
Microsoft Advertising Mar 2026 - Aug 2026
3D printer store, Spain
€0.41average Bing click
€0.96average Google click
33,019total Bing clicks
Cost per click, € BingGoogle
Mar 26AprMayJunJulAug
Our own numbers from Microsoft Ads
3D printers, Poland
Bing added as a second channel on top of the main Google account.
14,449 Bing clicksSame product feedPoland
When Microsoft Ads is worth running
Google clicks got expensive
In competitive niches the same visitor can cost half as much on Bing, simply because fewer advertisers bid there.
B2B and office audiences
Bing is the default search engine on many corporate machines, which shifts the audience towards work-related searches.
You already run Shopping
The same product feed can be reused, so launching takes setup time rather than new creative work.
How we launch Bing without wasting a month
- Step 1
Check the audience
We check whether your market has meaningful Bing volume. In some niches the honest answer is no.
- Step 2
Import and clean up
Campaigns import from Google in minutes and then need real work. Imported settings rarely suit Bing as they are.
- Step 3
Tracking
Separate conversion tracking, otherwise the two channels claim each other's conversions.
- Step 4
Compare
After a month we compare cost per lead on the two platforms and move budget accordingly.
Where Microsoft ads appear
Microsoft Advertising shows ads on Bing, Yahoo, DuckDuckGo and AOL, in the Edge browser and in Windows search. One campaign covers the whole Microsoft Search Network, so the reach is wider than Bing's own market share suggests.
There is also the Microsoft Audience Network, which places image ads on MSN and partner sites. We treat it like Google Display, useful for remarketing and rarely the first place to spend.
LinkedIn targeting for B2B
Microsoft owns LinkedIn, and Microsoft Ads lets you adjust bids by company, industry and job function taken from LinkedIn profiles. Google search ads cannot target that way. For B2B services this is often the main reason to run Bing at all.
What breaks when you import from Google
The import tool copies campaigns in minutes and carries over settings that do not fit. Location targeting often includes people who are only interested in a place, ad schedules can land in the wrong time zone, and bids set for Google are usually higher than Bing needs.
We review every imported setting before the budget starts, then read the search terms report after the first two weeks.
Bing Ads versus Google Ads
Google brings far more volume. Bing brings fewer clicks at a lower price and an audience that leans older and more office-based. Most accounts do not choose between them. They keep Google as the main channel and add Bing where the cost per lead comes out lower.
Your audit is done by the founder, not a sales rep
Our founder, Daniel Norets, spent three years inside Google Ads technical support and saw first-hand why ads get disapproved, why accounts get suspended and where budgets disappear. Since 2017 the agency has put that experience to work on the advertiser's side.
At the start, our founder personally reviews your account and shows you what is holding results back.
Pricing
Fit check
$0
We look at your niche and tell you whether Bing is worth your time.
- 20-minute call
- Volume check
- Your decision after that
Setup
from $400
Import, clean-up, tracking and a working structure.
- Campaign build
- Conversion tracking
- Same feed reused
Management
from $400/mo
Run together with Google Ads for one flat fee.
- Both platforms
- Weekly optimisation
- Monthly report
What you keep, even if we part ways
The account stays yours
Campaign history, conversion data and access belong to you. Everything keeps running after we stop.
Month-to-month
No annual lock-in. You stay because you see the results, not because of a contract.
Flat fee
We do not earn more when you spend more, so we have no reason to inflate your budget.
Questions about Microsoft Ads
Is there enough traffic on Bing?
Far less than on Google, and it varies by country. That is why we check the volume for your niche before recommending it.
Can I just import my Google campaigns?
You can, and most accounts that do this waste money. Imported settings need cleaning up, especially match types and locations.
Does Shopping work there?
Yes, with the same product feed. For online stores that makes Bing cheap to test.
Do you charge extra for the second platform?
No. Running both platforms is covered by the same flat fee.
Which markets have you run Bing in?
Spain and Poland so far, alongside Google accounts for the same client.
Do Microsoft ads show on Yahoo and DuckDuckGo?
Yes. Both use Microsoft's ad network, so the same campaign reaches them along with Bing.
Can I target by job title on Bing?
You can adjust bids by job function, company and industry from LinkedIn profiles. It works on top of keywords, so the person still has to search for what you sell.
Are Bing leads worse than Google leads?
Not by default. We judge it by cost per lead in your own data after the first month and move budget to whichever platform wins.
Let us show you where your budget is being wasted, free of charge
Leave your details. We reply within 15 minutes during working hours and book 20 minutes to walk you through your account.
No spam. One call and a specific list of fixes, then the decision is yours.